ON DEMAND WEBINAR
Duration: 26 minutes​

As AI continues to advance at a rapid pace, this insightful webinar - with perspectives from biopharma, market research agencies and technology providers, explores the cutting-edge trends shaping the future of qualitative research in life sciences. With the growing need for speed and precision, AI is shifting from an experimental tool to a core component of business workflows—helping teams move faster without compromising on depth or quality.

This session touches on the key challenges, how to overcome them and what the future holds when combining the most promising AI solutions with primary market research expertise. Watch this webinar on demand to discover how to confidently navigate the next wave of innovation in qualitative research.

Key Takeaways:

• The Market Research industry has shifted and organizations are actively looking to adopt AI
• Innovations in AI are presenting incredible opportunities to transform qualitative research
• Start small and find the right partner to pilot and implement new approaches

SPEAKERS

Ken Mclaren
Partner, Data & Artificial Intelligence
Frazier Healthcare

Tamara Burke
VP Qualitative Business Development
Konovo

Erica Jacobsen
Senior Director, Qualitative Team Lead
Konovo