ON DEMAND WEBINAR
Duration: 44 minutes​

Retailers pricing towards competition and cycling promotions each year is no longer fueling growth or providing value to customers. In reality, they're playing a dangerous game that erodes customer perception and leaves millions on the table.

This webinar will propose a new way forward, prioritizing customers over competition to create a price and promotion framework that will remain intact through times of uncertainty.
 
Key Takeaways:

1 – Grocery Prices, feeling the pain: What are consumers saying about grocery prices and what challenges are retailers facing
2 – Customer First Value: Discover how customer segmentation unlocks pricing power, improves value perception and reveals hidden revenue
3 – Don’t talk about it, be about it: Connect your customer first strategy through to execution, ensuring it’s felt while shopping your store over time

SPEAKERS

Jorge Romero 
Head of Category and Store Solutions
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Brice Hardy
Vice President of Price & Promotions
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