To unlock new revenue, many health, medical & wellness brands are looking beyond traditional sales channels to focus on marketplace optimization and retail expansion. The data reveals why: The global healthcare ecommerce market is expected to reach nearly $505 billion in 2025, and $1,040 billion by 2029—a compound annual growth rate (CAGR) approaching 20%.

Yet without the right strategy, new channels can present more complexities than opportunities. Manufacturers accustomed to traditional medical channels encounter unique hurdles in refining their marketplace presence. This playbook offers a strategic roadmap for healthcare brands ready to capitalize on untapped potential across their medical, marketplace, and retail sales channels. Download now to discover:

• 9 strategic pillars for marketplace success
• Real insights from McKesson experts
• Tactics to protect pricing and brand integrity
• Marketing strategies tailored for health and wellness brands

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