In general, and across virtually every category, brick-and-mortar stores can easily out-convert online stores – even Amazon.  But to do so, they need to be just as focused on Conversion Rate Optimization (CRO) as their e-commerce competitors are.  

In a world of continued declines in store traffic, making the most out of every shopper who crosses the threshold of your store has never been more important. Unfortunately, CRO is largely untapped by the vast majority of brick-and-mortar retailers. 

Retail analytics expert and two-time author Mark Ryski provides a detailed whitepaper that all retail chain executives should study. 

Download the whitepaper to get insights on:

• Why brick-and-mortar retailers have a conversion advantage
• How to leverage CRO to minimize conversion friction
• How to account for BOPIS and other conversion influencers
• How to set up conversion testing in your stores 
• The five fastest ways to turn your store managers into conversion champions