Free-standing inserts (FSIs) may have reached their shelf life.

​Recent data suggest that FSIs are experiencing significant decline by all measures, leading them toward obsolescence. Unfortunately, many American shoppers have come to rely on this once widely used marketing channel for price relief.

Now, amidst inflation, they are missing added value.

• Now, amidst inflation, they are missing added value.
• How are consumers responding?
• Where’s the opportunity for advertisers?

Read the article to gain these insights and to see how innovative brands make every purchase rewarding — while driving incremental sales, shopper loyalty, and market share.