LIVE WEBINAR
Thursday, November 6th | 1pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

AI can help eCommerce sites sell more, personalize messages better, and act faster—but if it drags down site performance, shoppers will bounce before they buy. Many businesses are integrating AI tools because they see the potential benefits to drive conversion. But they often remove them within weeks because they discover unintended tradeoffs: poor site performance, bot-driven fraud, and the inability to scale.

So, how do you harness the benefits of AI while protecting site performance and—more importantly—revenue? In this webinar, our expert panel will dig into the potential pitfalls of rapid AI adoption and offer practical strategies to optimize your website in an AI-first world. You’ll learn how to:

• Personalize at scale without performance tradeoffs: Deliver real-time, relevant experiences without adding latency or fragility.
• Stay visible to AI agents and shoppers: Ensure both humans and generative engines can find and trust your brand.
• Stop fraud and threats in the AI era: Safeguard against bot-driven abuse, API risks, and emerging AI-enabled attacks.
• Establish AI foundations: Prepare your organization with the best practices and partner ecosystem needed to successfully implement and scale AI.

SPEAKERS

Darin Archer
​Chief Product Officer
Yottaa
 

Linda Bustos
Founder
Ecom Ideas
 

Dom Fee
Product Evangelist
Fastly