A responsive and efficient modern digital supply chain – one that delivers transparency and supports new channels, such as direct-to-consumer (D2C) and social purchasing – can help retailers and manufacturers with inventory availability, order fulfillment, last-mile delivery, cross-channel purchases and returns, and accurately estimating time to delivery. 

These capabilities are all vital to creating an end-to-end, seamless cross-channel customer experience as well as being efficient and responsive no matter the circumstances. 

This new playbook takes a closer look at why these capabilities are critical and how to ensure you have a commerce platform to support them. The playbook examines:

• How to achieve supply chain transparency
• Ways to support new channels
• How to improve your inventory access
• A real-world success story

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