WEBINAR ON DEMAND
Duration: 43 minutes

Using legacy email service providers (ESPs) to execute campaign-based approaches to marketing is no longer the most efficient or effective way for retailers to reach and engage shoppers.

Embracing event-triggered journeys enables retailers to reach shoppers with impactful, personalized messaging at every moment of the shopper lifecycle. This webinar will discuss how marketers in retail are using AI and moments-based marketing approaches to:

• Activate more shoppers with cross-channel personalization.
• Engage customers at a one-to-one level, from the browsing stage through post-purchase.
• Send more relevant and timely communications that grow customer loyalty.

SPEAKERS

Andrew Hagen
Director, Solutions Marketing
Iterable
 

Mathew Feuer
​Director of Retention
The Maze Group