When your teams have to spend hours looking for the right digital assets or, even worse, when the wrong content makes its way into the world, it’s long past time to examine your digital asset management strategy.

A centralized, consistent approach called Product Asset Management bridges the functional gaps in your business to give asset access to any team in your organization, whenever they need it. This new strategy means less wasted time and more creativity.

In our latest playbook, we explore the seven key areas where connecting content and data can build strategic value for food brands to increase efficiency and guard their reputations. Learn:

• Why all your teams need access to your ingredient libraries
• How to avoid reinventing the wheel with designs and maximize photo investments
• Why you need to implement tight controls on campaign development
• How to streamline assets for compliant, sustainable packaging
• Why you should streamline content access for consistent brand messaging

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