LIVE WEBINAR
Tuesday, October 21st | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording. ​

The frozen-dessert industry is at a crossroads. Following the IDFA’s pledge by more than 40 U.S. ice cream makers to eliminate certified artificial colors by the end of 2027, brands face a twofold challenge: reformulating legacy products to meet clean-label expectations while simultaneously innovating with bold new flavors and formats that keep pace with consumer demand.

This balancing act isn’t easy. Reformulation requires navigating ingredient restrictions, color and flavor limitations, and processing constraints—without sacrificing consumer appeal. Innovation, meanwhile, calls for interpreting macro trends, responding to generational preferences, and commercializing concepts that delight and scale profitably. In this webinar, Ever Fresh Fruit Company’s experts—Melanie Oeck, Dirk Davis and Denise Senter—will explore the dilemmas ice cream makers face today. They’ll share real-world examples of how reformulation and innovation intersect, and how brands can succeed by combining technical expertise, consumer insights, and practical solutions.

Key Takeaways:

• How to tackle the toughest challenges of reformulating with natural colors and ingredients.
• How to anchor innovation in macro trends while solving for real-world feasibility.
• What to consider when balancing cost, supply chain, and consumer expectations.
• How customer partnerships, practical solutions, and authentic storytelling drive success.
• Why the most successful brands will master both reformulation and innovation—not choose between them.

SPEAKERS

Melanie Oeck
​Product Development Manager
Ever Fresh Fruit Co
 

Dirk Davis
Director, Customer Account Management
Ever Fresh Fruit Co
 

Denise Senter
Chief Marketing Officer
Ever Fresh Fruit Co