Today’s brands are frequently faced with too much data and too little insight. Or too much data but not the right data or the right insights. Many are realizing the benefit of supplementing their existing first-party data with relevant third-party data collected from different touchpoints. 

Taken together, these data pools offer a more complete picture of their customers’ behavior and preferences, allowing brands to optimize marketing strategies and omnichannel outreach with more accurate, relevant campaigns.

In this playbook, we do a “deep dive” into today’s data deluge, exploring how businesses can navigate murky waters to make sure they hit the right balance when collecting and utilizing data. You will learn: 

• The four competing customer demands brands face today 
• How to turn too much data — or not the right data — into actionable customer insights
• How to build strong customer relationships through personalization, relevance, and timeliness — while not overstepping

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