Brands and retailers have spent months optimizing for the annual holiday spending splurge. But while pulling Black Friday sales levers is effective, there’s an even better approach to get customers to purchase more products in-store and online throughout the year: data-driven loyalty initiatives.

This trends report looks at the strategies brands and retailers can take to show customers why they should keep their products and services in mind not only during peak shopping seasons but also year-round. In this Industry Pulse report, we’ll discuss:

• How customer data analysis can lead to new loyalty tactics
• Where one industry analyst sees value for consumers this holiday season
• And how personalized experiences will play into shopping choices this holiday season