There’s a whole new set of rules for enticing consumers to put your products in their digital carts. As consumers increasingly shop online, brands must ensure their products are front and center on digital shelves. But how?

Our new playbook highlights ways leading brands are optimizing their product content for search and conversion. The playbook also dives into:

• The importance of continuous content optimization
• Why every digital shelf is different – and how it relates to your strategy
• How to make content optimization scalable