The big investments in connected TV (CTV) across the marketing ecosystem reflect how quickly viewing habits are changing. This event will focus on new opportunities for marketers as TV advertising evolves, like enhanced audience targeting, as well as the challenges, like managing reach.
Across several sessions, attendees will hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives about what’s working and what’s not. Attendees will also learn about where the space is headed next.
Who Should Attend
- Brand marketers leveraging CTV ads or interested in getting started
- Media buyers
- Video ad strategists
- Small- and medium-size businesses curious if CTV is right for them
- Ad-tech vendors and other marketing service providers
Register for free today!
Reserve Your Seat
Agenda Summary
While CTV remains a work in progress, the TV landscape is quickly becoming more internet-driven, an evolution that brings new opportunities and challenges for marketers.
This event will answer pressing questions for marketers large and small, like where multichannel measurement solutions stand today and where they’re headed, how marketers can address signal loss as audiences become more fragmented and what’s unique about CTV ads. You’ll also hear directly from a brand marketer active in CTV about their experience in the space.
