WEBINAR ON DEMAND
Duration: 1 hour

For a marketing email to be successful, it first needs to reach its target audience. However, for every million email messages sent, 16% go directly to spam. If marketers hope to save time and money while actually connecting with consumers, they need a new approach to email.

In this webinar, join data quality and email marketing experts from Validity – and hear the customer perspective from Hickory Farms – as they discuss how marketers can reach their target audiences, avoid the spam folder, and increase email deliverability. Watch now to learn more about:

• Why emails go to spam
• Insights from Validity’s newly released “Deliverability Benchmark Report”
• How technology is reshaping email deliverability
• Steps marketers can take to avoid the spam folder

SPEAKERS

Guy Hanson
Vice President, Customer Engagement
Validity
 

Jen Partin
Director, Retention Marketing
Hickory Farms