ON DEMAND WEBINAR
Duration: 1 hour​

​Join AB Tasty for an insightful webinar on the cross-functional digital experimentation program at Bonobos. Our speakers will share their process for prioritizing, reaching agreements, and maintaining an experimentation roadmap. We'll dive into the criteria that the Bonobos team uses to determine the urgency of tests and explore how to handle competing priorities effectively.

Additionally, we'll discuss defining roles for each team and ensuring responsibility for the customer experience, revenue impact, and product functionality. This is essential for creating a successful and well-coordinated cross-functional team.

Lastly, we'll take a closer look at 2-3 real-world tests and discuss the process for each test and the results. This will give you a behind-the-scenes look at how a well-oiled, cross-functional experimentation team operates.

If you're interested in learning best practices for cross-functional experimentation teams, this webinar is for you.

In this webinar, you'll takeaway

• Different methodologies for team structure
• A framework for experimentation prioritization and road mapping
• A case study on three real-world experiments

SPEAKERS  

Mary Kate Cash 
Head of Growth Marketing for North America
AB Tasty 

Mitch Hussey
Product Manager
Bonobos