Beyond “Organic” Claims: Insights and strategies for increasing your organic products’ appeal

Sponsored content for Ingredion by Food Dive's Brand Studio

WEBINAR ON DEMAND
Duration: 1 hour

“Organic” is more than a buzzword; it’s a signal to your customers. With billions of dollars at stake, you need to differentiate your organic products from your competition. But how?

In our webinar, learn how leading brands are setting their products apart with locally sourced ingredients, cleaner labels and more sustainable products. You'll also learn:

How “organic” label claims impact purchase decisions on U.S. and Canadian consumers
Tips for developing high-quality, consumer-winning organic products
Strategies your company can implement to stand out in the modern organics market

SPEAKERS

Pat O’Brien
Regional Platform Leader, Clean & Simple Ingredients,
Ingredion

Sharon Chittkusol
Associate Marketing Manager, Clean & Simple Ingredients,
Ingredion

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