LIVE WEBINAR
Thursday, October 23rd | 2pm ET
Duration: 1 hour
Can't make the live date? Register and we'll send you a link to the recording.

The UPC barcode, also known as the 1D barcode, has been crucial to retail for decades. However, with the increasing demand to more detailed product information and improved inventory management, industry is moving toward 2D. 2D barcodes, such as QR codes, can store significantly more data, enhancing functionality at the point of sale and throughout the supply chain. In response to these advantages, industry stakeholders have launched an initiative known as Sunrise 2027, which calls for retailers to be able to scan and process 2D at checkout by the end of 2027.

In this session, Ned Mears, Senior Director of Global Standards at GS1 US, will discuss practical strategies for implementing this transition and what organizations should consider when preparing for this shift. Topics include:

• The key differences between 1D and 2D
• The role of 2D in inventory, traceability, and consumer engagement
• A timeline and framework for preparing for the 2027 milestone

SPEAKERS

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Ned Mears
Senior Director of Global Standards
GS1 US