ON DEMAND WEBINAR
Duration: 43 minutes​

Tracking Days Sales Outstanding alone makes it hard for finance teams to fully understand cash flow and collections performance. DSO is a lagging indicator shaped by sales timing, customer mix, and economic shifts, often providing an incomplete or misleading story. Without supporting metrics, teams risk chasing the wrong fixes or missing early warning signs of bigger problems.

This webinar brings together finance leaders to show how a fuller KPI framework transforms AR performance. Viewers will learn to connect metrics into a complete picture for smarter decisions and stronger executive conversations. The discussion covers practical ways to spot issues early, build team confidence, and turn data into a clear business narrative, including:

• How collections effectiveness index and bad debt ratio reveal what DSO cannot  
• Why metrics like cash application accuracy signal deeper process health  
• How automation shifts teams from reactive reporting to proactive forecasting

SPEAKERS

Janet Elliott
​Director of Financial Services
Werner
 

Nikki Benedict
Corporate Controller
Billtrust