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It hasn’t always been a smooth ride for generative AI even as the buzzy tech continues to make inroads into marketing. During this event, industry sources will discuss the challenges marketers face integrating generative technology across multiple business functions. Attendees will also learn about the newest opportunities for leveling up their marketing in 2025.
During this event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from a number of experts, including Marketing Dive’s journalists, analysts, strategists, agency executives and brand marketers.
Who Should Attend
Leaders of large marketing organizations, both brand-side and agency-side, who are weighing how to deepen investments in generative AI or who are still in the planning stages of their strategies.
This event will also appeal to marketing services providers and other vendors who want to understand how generative AI is evolving as they look to integrate it into their offerings.
Reserve Your Seat
Agenda Summary
Hallucinating bots and questions around revenue potential aside, generative AI continues to make significant gains across many facets of the marketing industry. For those navigating this space, our sessions will address best practices to date for leveraging the technology to create, distribute and measure marketing.
