WEBINAR ON DEMAND
Duration: 17 minutes

Not everything hitting your site this November wants to buy something. Some is scraping your prices. Some is a training crawler you're paying to serve. And some decides whether your products show up when a shopper asks an AI what to buy.
 
AI bot traffic to commerce grew through 2026, and most retailers haven't decided what to do about it. Akamai's State of the Internet research puts 47.9% of all AI bot traffic on commerce sites, and more than 90% of what Akamai categorizes sits in a monitor bucket. Watching is the default.
 
Mark Schimmelbusch and Ryan Hauk split the problem in three.

• Optimize — how Akamai AI Brand Presence makes brand and product content readable to the AI systems doing the recommending, and how to measure whether you're cited.
• Mitigate — API observability and a security posture review, so the surface that grew this year isn't the one nobody watches.
• Maintain — the peak readiness plan that still decides your season, for the humans doing most of the buying.
   

SPEAKERS

Mark Schimmelbusch
Senior Manager, Solutions Engineering
Akamai

Ryan Hauk 
Strategic Engagement Manager
Akamai