ON DEMAND WEBINAR
Duration: 34 minutes​

Competition and tightening margins are pushing brands into an expensive cycle of new customer acquisition when retention and loyalty efforts fall short.

In this on-demand session, discover how AI, paired with the power of human connection, can stop the loyalty drop—moving beyond mere discounts and rewarding past relationships. Featuring insights from McDonald’s US, the discussion highlights how one of the world's most recognized brands is applying AI to personalize engagement and drive loyalty at scale. Watch this webinar to learn:

• Five high-impact AI levers brands can use to create and compound customer loyalty in increasingly competitive markets
• Lessons from McDonald’s approach to using AI to boost loyalty
• Actionable advice and strategies on how to take your loyalty efforts to the next level by harnessing AI’s precision and human empathy in tandem

SPEAKERS

Ishan Sharma
Principal Creative Strategist, Braze
 

Mallory Friese
Senior Director, Content Marketing, Braze
 

Matt Reder
SVP, Director | Solutions Architect, Publicis Groupe on behalf of McDonald’s US