WEBINAR ON DEMAND
Duration: 45 minutes

Organizations have more customer data than ever, but finding better ways to put that data to work can give marketing teams a real competitive edge. AI can help bridge the gap between what organizations know about their customers and how they build and manage the customer journey. This webinar explores how trusted data, AI and decision intelligence can work together to improve customer intelligence and create more effective customer experiences.

Join Matthew Schrag, Senior Product Marketing Manager at SAS, and Saif Husain, Principal Customer Solutions Manager at AWS, as they discuss how AI is shaping customer engagement and how organizations can put customer intelligence into action. Watch now to learn more about:

• How to structure data and decisioning layers to better understand your audience
• How AI can enhance personalization efforts
• How customer intelligence can address unique challenges across financial services, retail and insurance

SPEAKERS

Matthew Schrag
Senior Product Marketing Manager, SAS
 

Saif Husain
Principal Customer Solutions Manager, AWS