The era of "crisis-mode" shopping has transitioned into a stable "new normal." Today’s consumers have neutralized inflation by adopting defensive, value-centric behaviors that challenge traditional loyalty models. As routine becomes the primary driver of spend, retail and CPG leaders must understand the mechanics of the "habitual cart" to defend market share.

Our 2026 State of Spend report provides an executive-level deep dive into these shifting behavioral patterns. Discover actionable insights across categories like Food, Beverage, and Health & Beauty to help you navigate a landscape where routine is the new loyalty.

Inside the Executive Briefing:

• The 74/26 Rule: Why 74% of the cart is anchored by habit and how to strategically capture the remaining 26%. 
• The Reimagined Grocery List: Why a 7% decline in pre-trip planning has moved the critical battle for the brand into the store aisle. 
• Private Label Trust Parity: Why 61% of shoppers now trust store brands as much as national names, erasing the traditional "quality gap". 
• The "Justifier" Effect: How strategic promotions provide the "permission" consumers need to trade back up into premium categories.