"The bubble is going to burst." It’s what we all kept hearing about the influencer marketing space in BC (Before COVID). And then, the world changed for the worse. But for the tiny corner of the Internet where influencers rule, one good thing did come out of the monstrous shift in our way of life. And that is a shift back to authenticity. If you didn't adapt, you got called out and you either thought long and hard about change, or you got #cancelled.

For years now, influencer marketing has become highly transactional. Focused on what the ROI is for brands versus how the influencer connects with the people in their communities. At imre, we bring back the power of human influence and orchestrate how that influence is used to reach real people.

Read more to learn how brands can better orchestrate authentic human connections with consumers.