Artificial intelligence (AI) has transformed how consumers engage with brands, emphasizing the need for more authentic human-to-human connections in an AI-prevalent world.

​Plus—with the departure of third-party cookies on the horizon—the marketing landscape is shifting its focus to a more zero- and first-party data-oriented approach. Fortunately, as email marketers, this is where our medium shines!

In this guide, you’ll learn about the landscape of email personalization, accompanied by what it has to offer and examples from leading brands like Ted Baker, Kate Spade, and more.

Here’s what you can expect in this four-part handbook:

• Why personalization continues to grow in importance for marketers and subscribers
• How to get started with email personalization, from preparing your data to mapping it
• Examples to help you stand out in the inbox with messaging that’s relevant, timely, and actionable

Learn how to leverage dynamic content, product feeds, and content automation to help craft personalized subscriber experiences—from location-based personalization to tactics that leverage the power of social proof.