The pandemic accelerated everything already in acceleration. Then we came out of lockdown and it was like the brakes failed — change came faster than ever. The idea of a self-contained, physical store no longer held. The flurry of options available to consumers have since, like a Supernova, exploded into a thousand pieces. You can shop anywhere, anytime, and in any way you choose and then some. Pick-up-at-a-dark-store, touchless checkout, one-hour delivery, mini local shops, pop-ups, brand trucks . . . everything blew up . . . again.

WD asked thousands of consumers across the universe to divulge their new shopping preferences. Check out a preview of WD’s upcoming white paper: Retail Supernova— a new star is born. Be one of the first to uncover some of the stellar statistics!