The so-called Great Resignation has tested the businesses and communities competing for workers unlike any other time in recent history. Attracting talent in this extraordinary market means looking beyond the low-hanging fruit of higher wages and flexible schedules.

​Iowa has a great story to tell, and the state is stepping up efforts to let others in on the secret. For the first time, the state has debuted a nationally televised commercial that introduces Iowa to a national audience. Iowa also has rolled out new resources for people considering a move including a cost-of-living calculator and a statewide guide that showcases Iowa's incredible quality of life.

The second edition of Livability: This is Iowa gives prospective residents a closer look at Iowa's cultural delights, must-see attractions, new innovations and exciting career opportunities. Produced through a partnership between the Iowa Economic Development Authority and Livability, the guide makes the case for Iowa as an appealing option through compelling stories and eye-catching visuals.

Download Livability: This is Iowa for a closer look at what Iowa has to offer the workforce of today (and tomorrow). A physical copy of the guide also may be requested here.