WEBINAR ON DEMAND
Duration: 1 hour​

Measurement feels harder than it used to. We now live in a world with fewer deterministic signals and greater reliance on modeled insights.

In this webinar, join industry experts as they discuss how leading marketing teams are adapting their measurement foundations to operate effectively. You’ll discover what it means to “get your  measurement house in order” by organizing data for usability, aligning paid, owned, and organic signals, and anchoring to durable signals that overcome technology shifts. Watch this webinar to learn more about:

• How marketing measurement has evolved in practice
• Reframing imperfect data as an operating reality
• Rethinking budget and success metrics
• Identifying a reliable source of truth

SPEAKERS

Harish Thimmappa
VP and GM Discovery
Branch

Brett Orlanski
Senior Manager North America Partnerships
Branch