WEBINAR ON DEMAND
Duration: 1 hour

Direct-to-patient (DTP) programs are changing how pharmaceutical companies connect with patients, healthcare providers and caregivers. As adoption accelerates, companies have new opportunities to develop trusted relationships, personalize engagement and enhance treatment access through responsible, data-driven marketing.

Join us for a discussion on how pharma marketers can leverage privacy-compliant data strategies to engage the right audiences, boost media performance and prepare for a future shaped by precision medicine and increasingly specialized patient populations. Attendees will learn how to:

• Build meaningful relationships with patients and HCPs through data-driven engagement.
• Create precise, privacy-compliant audiences using first- and third-party data
• Improve media efficiency, support adherence and strengthen trust through personalized communications.

SPEAKERS

Beth Bruner
SVP, Head of Industry Strategy - Health, Acxiom

Christina Kim
Chief Strategy and Analytics Officer, Omnicom Health Group