Consumers are making sweeping changes to their spending habits. To better understand the impact in different F&B categories – as well as uncover the hidden opportunities for brands – we surveyed 2,000 working-age American consumers on alcohol, non-alcoholic beverages, savory snacks, fast food, and sweet snacks.

Here’s how brand loyalty faired across consumers in these categories:

• 48.9% switched to a cheaper savory snack brand
• 36.9% switched to a cheaper sweet snack brand
• 33.6% switched to a cheaper beverage brand
• 29.6% switched to a cheaper fast food brand
• 20.1% switched to a cheaper alcohol brand

Understanding consumer sentiment in this rapidly changing environment is a competitive advantage you can’t afford to miss. Attest’s intuitive platform gives you accurate data from 125 million consumers across 58 countries. Need insights quickly? The average survey closes in just 1 day and 19 hours. With unlimited support from a research expert, you can be confident that you’re armed with the insights you need to win in today’s volatile food market.