ON DEMAND WEBINAR
Duration: 1 hour​

Sustainable brand growth starts with Category Entry Points (CEPs): the needs, occasions, and motivations that drive buying decisions. Using CEPs as the basis for brand health KPIs moves marketers beyond the traditional brand funnel to a more strategic, action-oriented approach.

Join Madita, quantilope's Associate Director of Tracking Solutions, as she demystifies CEPs and shows how they build Mental Availability, grow Mental Market Share, and drive business impact.

3 Key Takeaways:

• Unlock the "why": Learn what CEPs are and how they show what prompts consumers to think about your category, and which brand comes to mind first.
• The growth mechanism: See how targeting CEPs builds Mental Availability, the metric directly linked to sales and long-term growth.
• Actionable tracking: Discover why CEPs are the foundation of a modern Better Brand Health Tracking (BBHT) study, plus real-world inspiration from a client's CEP-led transformation.

SPEAKERS

Madita Brandhorst
Associate Director, Tracking Solutions, quantilope