ON DEMAND WEBINAR
Duration: 53 minutes​

Watch on demand to see how Ally Bank connects sports sponsorship, culture, media, and business growth through its investment in women’s sports and partnership with the WNBA.

This panel brings together leaders from Ally Bank, Assembly Global, Gold Rabbit Sports, and BERA.ai to explore what sports partnerships can deliver beyond traditional media exposure. Hear how Ally built credibility in women’s sports, why media investment and sponsorship strategy need to work together, and how brands can create value through rights, athlete access, content, and fan experiences.

The conversation also covers activation strategy, media support, return on objectives, and how stronger brand health can support more efficient conversion. You’ll hear what to consider when shaping rights packages, measuring performance, and adjusting activation.

Watch the on-demand session for a practical look at how sports sponsorship can strengthen your brand, deepen audience connection, and support measurable growth.

Want to see where your brand ranks? Set up time with our team to review your scores: https://calendly.com/wilson-barnard-bera/30min

SPEAKERS

Bridget Sponsky
Executive Director of Brand Marketing, Ally Bank

Andre Schunk
CEO and Founder, Rabbit Sports

Bridget Lynn
​EVP, Managing Partner, Assembly Global

Kraig Schulz
Chief Customer Officer, BERA.ai