ON DEMAND WEBINAR
Duration: 1 hour​

Every dollar a merchant spends on demand gets settled at the payment page. Checkout is the shortest part of the shopper journey, and the last place to lose a sale you have already won. A shopper arrives with clear intent, then hits a payment page that does not support their preferred method, asks them to key in a card from memory, or simply doesn't look like something they trust. The sale is gone, and it rarely shows up in anyone's reporting.

PayPal commissioned Forrester Consulting to put a number on it.

The resulting Total Economic Impact™ study is the independent, Forrester-validated financial analysis of PayPal Checkout. Forrester interviewed seven senior decision-makers across retail, e-commerce, apparel, software, and home goods, then modeled their combined experience into a composite $2 billion global retailer.

Over three years, that organization saw:

• 145% ROI, with payback in under six months
• $19.2M in net present value
• 150% relative cart conversion uplift
• 20% improvement in customer retention

Join Lily Varón, Principal Analyst at Forrester, and Mike Sutter, SVP, Head of Merchant, for a candid conversation on where digital commerce is heading and what shoppers now expect on the payment page. Then Anahita Sultana, Consultant on Forrester's TEI team, walks through the methodology and findings in full.

SPEAKERS

Anahita Sultana
Total Economic​ Impact Consultant​, Forrester

Lily Varon
Principal Analyst​, Forrester

Mike Sutter
SVP, Head of Checkout, PayPal