WEBINAR ON DEMAND
Duration: 1 hour

Although marketers have used Connected TV to build brand awareness and reach broad audiences quickly, it hasn’t let them gauge impact the way they can with digital channels — but that’s beginning to change. 

This webinar brings together industry experts to discuss the evolution of CTV, along with the technologies and measurement capabilities pushing the channel forward. Gain a clearer vision of CTV’s present and future, along with a roadmap for integrating CTV into your performance marketing strategies. Watch now to learn more about:

• The evolution of CTV
• Where CTV finds its place in the performance marketing mix
• Building a modern measurement strategy
• How to evaluate vendor partners and measurement capabilities

SPEAKERS

Mark Menery
General Manager, Dataseat
 

Alexei Moltchan
Vice President of Product Management, Verve
 

Martha Ann Pavoni
Vice President of Product, Universal Ads, Comcast
 

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Amanda Vandiver
Principal Brand & Customer Advocate, Branch