Back to School: How General Mills Increased Cross-Promotion & Incremental Sales

​This year, 47% of consumers will be participating in Back-to-School shopping, and 61% of them said they’d be seeking out deals on food specifically.

In 2023, General Mills aimed to seize this tremendous opportunity by strategically leveraging the Ibotta Performance Network. The result?

• Increased portfolio share
• Enhanced customer engagement and loyalty
• Impressive incremental sales — that they could actually measure.

Download the full case study to learn how you can transform your marketing strategies and drive impactful growth.