The path to e-commerce profitability can mimic your favorite hike: rolling hills, valleys, and plateaus that make you wonder, what’s next?

Like your trusty canteen, email is one avenue that marketing trailblazers can consistently rely on. Half of email subscribers purchase something from marketing emails at least once per month. As a result, email marketing earns a tremendous ROI of $36 for every $1 spent.

To perform well in the email marketing realm, you must have high email deliverability rates. You want your email to reach your subscribers’ inboxes directly and stay out of the spam folder. Seems simple, right? Unfortunately, this process isn’t as straightforward as it may seem.

This guide will walk you through how even simple changes in email inbox placement — like the examples below — can significantly affect your annual revenue.

• Remind your shoppers of abandoned carts
• Send back-in-stock notices
• Suggest items similar to the ones your customer loves
• Promote sales on items they’ve got their eyes on

With a Customer Data Engine by your side, you’ll be a natural at messaging that converts and drives revenue in no time.